Monday, April 13, 2009
Ahead of the Times
Creating meaning from information will drive successful hyperlocal news websites as they begin to fill in the gaps where newspapers and TV stations fail. Pure information portals already exist, in the form of Google and similar search engines. So journalistic values, such as quality coverage and breaking stories that would otherwise not be known, allow these newer websites to offer content that matters, the kind of stories that will drive eyeballs to the screens. The economic models present different obstacles but could be easily conquered if leaders of these new enterprises remain aware of the fundamental paradox that is the key to success. That's the subject of the blog mentioned above. Essentially, it means focusing on a smaller scale in order to grow.
It is good to know that the big media are paying attention; no doubt, this is part of a trend.
Tuesday, March 31, 2009
Bargain Basement Convergence or Real New Media
newspaper it owns, The Courant, and making the TV stations' general manager publisher of the paper in addition to running the stations. Tri
bune management touts it as the future of media. It may be the way of the future but it will become a roadmap to disaster unless the company pays close attention to the details and the journalists who create the content.As we watch General Motors attempt to reorganize, with great pressure from the government, you might enjoy David Brooks' take on it. TV stations risk fates similar to the automakers, because of short sighted business models that focused on cutting not building. Fear was a big motivator along with an aversion to risk. I fear that anyone who thinks you can just combine web, newspaper, and TV assets, doesn't understand the unique nature of each medium. I believe they are correct in combining certain resources but a poorly conceived joint operation will weaken them all and diminish the reasons users, readers, and viewers choose a particular website, paper, or station. They have to overlap and converge but cannot just become different platforms for identical or barely indistinguishable content. With all deference to the great McLuhan, they have to understand that each medium is its own message. The point is that they are doing what they are forced to do. There is no high concept or added value for viewers in what I read from the Tribune news release.
The successful convergence model will take advantage of pooled resources but must be built on the talent and creativity of journalists who understand the different media they serve. One size journalist doesn't fit all. The common qualities of newspaper writing and text articles for the web overlap to the greatest extent. But how you populate a website is a task much different from producing a newscast. The basic facts of news stories may be constant across platforms, but how you make that content meaningful on television requires a different set of skills and approach for the web, or radio for that matter.
The leaders of converged journalistic enterprises need to be symphony conductors, synthesizers who recognize that the gifted video editor may not be the best writer. And the on-camera communicator who addresses television viewers, may not be as effective on the small screens of smart phones and smaller devices that require more intimacy and less formality. These nuances will make the difference between meaningful content that matters and simply filling time, space, bandwidth.
As we become inundated with content and information, the journalist's most important role will be to sort through it all and make sense. In the old days news professionals saw themselves as "gatekeepers". The gate is wide open now, with blogs and applications like Facebook and Twitter. Today's journalist must be a sense maker who understands the different tools available to reach the public and how to use a particular set of tools well. The basic skills and traits that made a news man or woman good at a particular craft will serve them well in the future. But the money folks will have to understand that in order continue making money and creating value, investing in talent will pay the biggest dividends. When cutting costs becomes necessary it is even more critical to invest wisely in content that stands out and offers messages consistent with the particular medium on which it appears.
As Tribune consolidates in Hartford, how the merged media handle the "sense making" will be critical to the success of each entity. All generalists with few specialists will not give the audience a reason to read, watch or surf Tribune's newly combined operations. To get a piece of the Long Tail that fuels new media success stories, unique content well suited and particular to presently underrepresented areas must be nurtured and developed. Then this new approach can offer content and media that is creative rather than destructive, and actually will grow revenue; more important, it will serve its audience by helping make sense of our challenging moment.
Wednesday, March 18, 2009
Bailouts and Bonuses
Maureen Dowd invokes the words of her father who cautioned against barricading a door with a boiled carrot. We’ve had a bit too many soggy vegetables and not enough real roughage in the Washington diet of late. AIG replaces the bankers and automobile geniuses as poster child of the week in the ongoing tales of “don’t these guys get it?” After a dressing down from the
commander in chief, AIG chairman Liddy now says the AIG bonus babies are going to give half back; bravo! As one teacher I know once said, while explaining the cliché that truth is stranger than fiction, “you can’t make this stuff up”.So send in the clowns. The only place to go these days for a dose of sanity is your favorite comedian. Whether it’s Stewart or Leno, O’Brien or Letterman, Maher or Colbert, they seem to be the only sane ones around. And they make us laugh. So when President Obama sits down with Jay Leno this week, maybe we can get past the cooked carrots and find out if there is something a bit more solid on the menu when it comes to calling out the malefactors who are raiding the treasury. Maybe some of those millions might find their way to job seekers and businesses that really need it.
Tuesday, March 17, 2009
Information vs. Wisdom & A Fundamental Paradox
Understanding a fundamental paradox may help to navigate the economic obstacles blocking the best in journalism from finding its way with new technologies. Simply stated, contract and simplify to grow and thrive. To understand complexity we need simplicity. The hierarchies of traditional newspaper journalism were created to service large organizations requiring printing presses and distribution networks. Likewise, TV newsrooms needed big cameras, transmitters, and teams of people with different skills to produce all the material that fills a newscast.
For the individual journalists with entrepreneurial know how, the future is filled with opportunities. But the scale of organizations must be manageable and focused. Being the biggest can get in the way of being the best. Clearly, there will be large media organizations that continue to thrive and offer timely and meaningful content. The networks, a few national papers and magazines serve the public in important ways. But the days of five or more stations doing TV news in every market of reasonable size will certainly change. And as we're seeing with large daily newspapers starting to crumble, that era is over, too.
So back to the fundamental paradox and who will pay for the nimble entrepreneurs creating all this meaningful content? A few models of success come to mind. The West Seattle Blog was started by TV journalist Tracy Record and her husband Patrick Sand. Frustrated by the lack of good hyper local coverage of their neighborhood, the blog evolved into a business that makes money from advertising. Another local success story is The Voice of San Diego. It follows a non-advertising model, relying on donations from members, similar to how PBS and NPR stations raise revenue. And right now there are a number of new entries getting ready to launch including the San Diego News Network, and a web only version of the Seattle Post-Intelligencer.
To remain vital, these new media enterprises will have to continue evolving. As we've observed over the course of many years, technological innovation precedes the way content providers adapt. Sometimes it happens very fast. In the case of TV and newspapers it has been a slow, and now painful, evolution over the course of more than a decade. The advantage newer media entries share is their smaller scale allows them to change quickly. After all, it's much easier to steer a sports car than an 18 wheeler; of course, both require skill.
Tuesday, March 10, 2009
50 Years On Broadway, Just Down The Street
In the Heights offers optimism tempered with street smarts delivered with upb
eat music set to literate lyrics in the form of resonant rap. It all works. The neighborhood is in the middle of a heat wave. The lights go out; they are powerless. But the real power is not the electrical current. It is in the lives of the neighborhood, a community built on caring for each other as they struggle and strive for something better, only to realize that in this little barrio they have all the important comforts of home.
West Side Story’s saga is more familiar, the Romeo and Juliet
inspired forbidden love between a Puerto Rican girl and an Anglo boy. Maria and Tony fall for each other but prejudice and hate turn their attraction into tragedy.
One of the innovations of the current revival is that actors use Spanish for scenes where it would naturally be spoken, unlike previous versions where English was substituted. Translations will be available for the audience members who need it. Lin-Manuel Miranda, who wrote the music and lyrics for In the Heights—and starred in the original production—is helping out with the new West Side Story to make the English and Spanish flow seamlessly, as it does during In the Heights.
Each
show, in its own way, captures the spirit of its time. For the Jets and Sharks of West Side Story, tragedy is the only means for change, the mistrust and hatred run so deeply. But 50 years later, life in
rrio’s smart girl is off to Stanford, and neighborhood businesses struggle but survive; and there’s always the Lotto. All you need is paciencia y fe (patience and faith).
The music and lyrics for both shows sparkle. The styles are quite different but appropriate for the times in which they are set and the tales they tell. Bernstein and Sondheim have a worthy successor in Miranda who started writing In the Heights while a student at Wesleyan University.
During these trying times we need a lift. The movie industry thrives while much of the economy continues to crumble. I’m fortunate that I visit
Thursday, February 26, 2009
Big or Bloated?
It is interesting to note that the banks that got in trouble during the last few years were among the biggest. Many smaller banks fared well. So, the challenge for large organizations is to maintain a sense of the personal touch. Giant corporations would be better served to look at themselves as groups of smaller companies made up of real people. Some say they do this but how does that idea compare to looking at the stock price?
While working for one of the biggest companies in the world--General Electric--it was instructive to witness how the corporate culture took hold after our station was purchased by GE. Even though we were encouraged to be a resource for our own community, we also learned that we had to do things the GE way. NBC has slowly, but steadily, declined during the decades since it was purchased by GE; some of that is a consequence of other factors, but GE/NBC is big enough to be a driver of the trend. If large corporations--or other organizations for that matter--are going to thrive, they need to have character, diversity, and consistent quality. Bigness alone may actually hurt.
As we've learned in the last few months, too big to fail sounds rather foolish.
It's always seemed a bit too facile to blame all our ills on greed, but greed plays a big role. Ultimately, capitalism, socialism, all the isms offer only partial solutions. The communication scholar, Neil Postman, offered a view I share. The idea that capitalists tend to be creative and innovative must be tempered with restraint, not on their creativity or innovation, but on their tendency to inflict damage along the way. Since we know that self restraint tends to be minimal or absent in the face of certain temptations, the larger society, through government, public opinion, and the forces of the marketplace have to set limits. While my most conservative friends like to argue that the marketplace is the most potent force for regulation (self regulation), ideas based on Adam Smith and expanded upon by the University of Chicago economists who follow Milton Friedman, we are learning that the marketplace has limits.
Now we have to regulate the market place to make it work again. President Obama reminds us that while action is painful, inaction is worse, in terms of fixing the economy. So, as is the case with much of life, the real solutions come from many places. The biggest, grandest enterprises have their place, but if we don't have small boutique centers of excellence it all becomes a boring shopping mall, with all the same stores, whether you're in Tokyo or Texas.
Sunday, February 22, 2009
Seasons of Fear
Rent was the seventh longest running show in Broadway history, a Pulitzer Prize winner for drama, and a Tony winner as best musical. The opportunity for students attending high school in 2009 to experience a play that captures a time not very long ago would seem to be an ideal learning experience. This story of recent cultural history and the evolution of the AIDS pandemic should be studied by high school students. Rent's own website says it may not be appropriate for children under 13, but very few high school kids are that young.
Good art is often controversial. Arts education--including high school drama productions--should include explorations of controversy. During my many years of covering news I was often struck by the fear and ignorance of those who wanted to ban books or limit access to material that some might find offensive. Many times the outrage was based on a lack of understanding or simply not wanting to deal with topics that made them uneasy. Certainly, there are limits. But those limits should apply to libelous falsehoods, flagrant and malicious disregard of the truth, and deliberate provocations of hatred. Rent is none of these.
Ultimately, communities make choices. Rent is a play that should not be banned from high school drama departments. For some students it may be life changing. My own daughter wrote a college application essay about seeing Rent and learning about life outside her own experience; it touched her deeply. She has since gone on to work on Broadway, as a theatrical publicist. How many other young people might be inspired by such a highly acclaimed contemporary musical?
Thursday, February 12, 2009
The Buck Stops Where?

So the president goes to Elkhart, Indiana and then Fort Myers, Florida, grounds zero for the unemployment and foreclosure crises. He should continue to get out of Washington as often as possible. And he ought to use the bully pulpit to suggest a few field trips for the executives who favor costly commodes and gilded garbage cans. Most of the Wall Street royalty and the Washington ruling class can travel incognito; they are not recognizable outside of their own kingdoms. They should be required to take these trips in order to understand the pain and suffering they have wrought or failed to mitigate.
President Obama took responsibility for the Daschle debacle. “I screwed up”, he said. Until leaders acknowledge their own mistakes, fixing problems remains somebody else’s job. Haven’t we had enough of that?
The latest “we didn’t do anything wrong” response comes from bailout recipient Wells Fargo, forced to cancel an expensive employee recognition get away after news of the trip to Las Vegas became public. The bank’s response was to take out ads in the NY Times, and Washington Post, defending the practice, and blaming the media for creating problems. This, of course, created even more outrage. Until the most powerful start to take responsibility and stop pointing fingers the recovery will continue to stagger. The “buck” has to stop somewhere, but these so-called leaders seem to think it is always someplace else.
Tuesday, February 03, 2009
UPDATE--Daschle Steps Down
Truth Has Consequences

President Obama’s promises to do things differently and change the toxic culture of Washington won him much support and grass roots enthusiasm during the campaign. When news of Tom Daschle’s problems broke, on Friday afternoon, on Super Bowl weekend, it looked like all the forces of power and influence on the Democrats’ side of the aisle were falling in line to support their former colleague. The President, himself, pledged he would stand behind his friend.
Despite excellent reporting from The Washington Post, The New York Times, and ABC News, many missed the heart of the story. Rather than focusing on Daschle’s tax problems, the potential for conflicts of interest is equally disturbing.
As somebody who worked hard—on the local level--to help elect Barack Obama, I was particularly concerned about how the Washington establishment seemed to be getting in line to support one of its own despite many good reasons to step away. Now the Times, in Tuesday’s edition, has come out with a lead editorial asking Daschle to step down. He should do so immediately.
After a distinguished career of public service Daschle was defeated for reelection in 2004 and went for the big bucks. He made more than five million dollars during the three years after he left the Senate. Hundreds of thousands of dollars came from health related industries, including insurance companies. Daschle did nothing wrong—other than having to fix his six figure tax problem—but he made a choice. He went for the money, something I suspect many, if not most of us, would do, if we had the opportunity. But for the millions he was paid, he gave up the chance to jump right back in and set policy for the same industries that enriched him. Actions should have consequences, particularly if the boss is serious about what he says regarding the ways of Washington. True, there can be exceptions. But they should be used only for truly special cases. This is not one of those situations.
Health care is one of the most important public policy challenges facing the new president. Fixing the broken system will require clear vision. One of the major forces in the health care debate is the insurance industry. To really reform health care this important player may have to lose money, influence, and power. The person in charge should not be beholden to—or even appear to be influenced by—insurance companies. On this main point, Mr. Daschle ought to withdraw his name from consideration and spare the president and the country unnecessary strife during these challenging times.
Thursday, January 29, 2009
Health Care and the DMV
With all respect to the good people who work at departments of motor vehicles (DMV) around the country, the DMV, for many, is synonymous with inefficiency and a surly approach to customer service. As a teenager, I remember going to the DMV office in
At lunch the other day, a good friend and somebody for whom I have great respect, mentioned that he believed nationalized health care along the lines of “single payer” would make going to the doctor a lot like dealing with the DMV. His comment was a response to my mention of the way insurance companies deal with health claims, and the high cost of health care administration that goes to insurance companies. The labyrinthine system seems designed to frustrate both patients and health care providers, at great cost to all concerned. Eliminating the red tape and unnecessary paper work associated with insurance claims ought to be high on the list of health care reforms that the Obama Administration tackles.
The added problems with the frustrating manner in which insurance companies deny benefits, refuse coverage, and make patients re-submit claims, that should have been paid in the first place, drives doctors into early retirement and inflicts emotional pain on patients. It often takes lawsuits or government intervention to put a stop to these abuses. This, is a waste of time, money, and inflicts a cost on families when they are most vulnerable.
So back at lunch with my friend, the other day, I had a moment of clarity when he compared the specter of nationalized health coverage to dealing with the DMV. My response was simple. The insurance companies have become the DMV.
Thursday, January 22, 2009
Smile at the Small Stuff
reeminent moment, when Chief Justice of the United States John Roberts uttered the familiar words of the oath of office, President Barack H.Obama had the presence of mind to pause and allow the Chief Justice to correct the mistake he just made. When he failed to get it right the second time, the new president just repeated the Chief Justice's error and went on with the ceremony. NPR had the best line about this simple but glaring gaffe: How many Harvard Law Review editors does it take to screw up the oath of office? The answer is two. Both President Obama and Justice Roberts served as editors of the law review.The otherwise near perfect spectacle of the peaceful transfer of power, in the pres
ence of Washington's largest crowd ever, sends the sort of message we need. That there was a glaring but ultimately meaningless ceremonial error is refreshing. We will gladly accept--even acknowledge and celebrate--the fact that even these two high achievers, the heads of two out of three co-equal branches of government, can make mistakes. As for the third branch, I'm sure Congress will screw something up, too; its members seem to be pretty good at it!My hope and prayer is that the mistakes of the future--and there will be mistakes--stay on a small scale. And because they may be more meaningful than a misplaced adverb, we, the people, need to keep our focus on demanding the best and raising our voices when it looks like the sort of large scale errors of the last eight years are about to be made. Our vigilance will serve our leaders well and is consistent with the kind of government President Obama says he wants to lead.
Friday, January 16, 2009
Allowing Miracles to Happen
US Air Flight 1549’s emergency landing in the cold waters of the
ork. The plane’s captain, 57 year old Chesley Sullenberger III, made quick decisions and handled his aircraft with the skill acquired flying planes for more than three decades. The first responders on the water worked swiftly and calmly to rescue the passengers and crew.
To see an airliner flying low near the
Miracles happen when we don’t get in their way. So many factors could have caused this plane’s short flight to end with injuries and death rather than 155 souls surviving. Under the command of Capt. Sullenberger, and the leaders and first responders on the water, the outcome was remarkable. Competence, experience, training, and hard work, allow good outcomes—or miracles, if you prefer—to prevail. All the prayers on board probably didn’t hurt, either.
As we begin a new era in American leadership let this unusual incident with a very happy ending remind us that there is no substitute for competence, no tolerance for poor or inadequate training, and hard work must be rewarded. If we honor these simple values, we allow miracles to happen.
Sunday, January 11, 2009
Stars & Scoundrels--Predictions & Questions

Next week, Barack Obama finally will be sworn in, after the long campaign and transition. Our new president will enter the White House with enormous good will, but a shortened honeymoon because of the many crises he will face.
A month after we learned about the arrest of “Rod from Chicago”, he’s still in
office, though now facing impeachment. He’ll go down fighting, but down he will go. How many will he take with him and at what additional cost?“Bailouts” become “stimulus”; billions go to banks while the little guys are still waiting. Words matter but priorities need to change.
The movie awards season offers exciting entries and a rich mix of memora
ble characters. Sean Penn, Mickey Rourke, and Ka
te Winslet
stand out in a field filled with great performances; don’t neglect to notice the current golden age of acting and film making that is now. On the Broadway stage, In The Heights lifts the spirits and serves as the ideal antidote for recession and psychic fatigue of the last few years.
Netherland, by Joseph O’Neill, is a must read for anyone interested in evolving class distinctions in the urban global economy. This novel describes post 9-11 New York beyond the headlines and boundaries of Manhattan. Beautifully written, with insight and sensitivity, it tells personal stories of striving and struggle as diverse lives intersect.
The automakers’ reprieve will keep them going for months, at least. Will only the strong survive?
Corporate excess may not disappear, but moderation will intervene. At least the public spectacles of junkets while the government writes checks, flying in private jets while plants are closing, and begging for bailouts while accepting big bonuses, will be managed better for the public’s eyes.
Media will continue to become more distinct as technology makes grassroots approaches more powerful. The MSM will flail about figuring out what works today, while continuing to react to tomorrow, instead of leading the way. The tension between corporate media and personal expression will actually work to improve each other, as the balance of power tips even further to the entrepreneurial.
Global conflict will not go away. How it is managed and where war wages will change. The United States will play a more useful role toward quelling conflict and improving economic conditions.
Personal health and the way we manage the earth’s environment and food supply will be more closely linked, leading to long range benefits.
Service will become a more cherished virtue. Greed will not disappear but will be forced to change its face. Self interest will continue to motivate but align better with fulfilling, rather than trumping, the collective needs of our communities. And we will be surprised.
Wednesday, January 07, 2009
On a Clear Day
The paradox of human destiny is that greatness comes from recognizing our place in the universe as we go from wilderness to lands of promise. Along the way we decide the existential choices that define us; true greatness can mean contracting rather than expanding. How will we use our skill, intelligence, and talents? Rich, poor, brilliant, dull, ordinary, exceptional, what ever our gifts or hardships, at some point we’ll face the wilderness whether literally or metaphorically.
So, this afternoon as we cross the desert between San Diego and Houston, the week old year is chronicled in the New York Times on my lap and the Newsweek I just placed in my briefcase. The current moment is rich with potential. New beginnings grounded in solving problems, and choosing well, put the wilderness in perspective. But the desert is there to remind us that the picture out the window remains rich, meaningful, and timeless, a more commanding view than our printed reports of world events. Wilderness diversions spawn creativity. We only need to pay attention.
All of this may seem trite, even naïve, in the face of wars, genocide, terror, and poverty. My answer is not to abandon or ignore conventional solutions to the problems that inflict pain and harm. But until we confront the spiritual dimension of our situation in ways that are more creative than in the past, no political, economic, military or cultural approach will be sufficient. So as not to be misunderstood, whether you are Jew, or Christian, Muslim, or Hindu, Buddhist, atheist, agnostic, or simply a seeker, the wilderness will find you. The point is to recognize the transformative power of the encounter and to not get stuck.
Sunday, January 04, 2009
Inauguration Day
My Fellow Citizens and Friends Around the World: I come before you today firmly grounded by the reality of our current challenges and acutely aware of the compelling demands of these perilous times. We are prepared to meet these challenges by the strength of our history and the courage and creativity of this great country. As our founders dreamed of an exceptional future, we too must build, so our children, and their children’s children, will continue to reap the fruits of an American dream that will inspire the world.
Preserving life, liberty, and the pursuit of happiness requires collective commitment and personal sacrifice. We live in times that demand nothing less. President Kennedy asked us to ask not what our country can do for us, but rather to ask what we can do for our country. Forty-eight years later his question remains relevant and urgent. So many Americans struggle to find work and to pay bills, yet there is work to do. Others avoid going to the doctor because the costs are high and insurance is out of reach, yet we have the human skill and technology to save lives that would have been lost just a few years ago. And we know brave soldiers, marines, sailors, and air force men and women who return from war with catastrophic injuries and few prospects. This must change. We commit ourselves to those challenges as top priorities for this Administration.
The United States of America remains a magnetic presence inspiring our native born citizens to achieve greatness beside our newest residents who come from every country in the world. The attraction of America abides because we draw strength from our diversity and power from the notion that it is not who you are that matters but what you can do that counts. My own story serves as a step toward realizing Martin Luther King, Jr’s great dream that men and women be judged by the content of their character and not the color of their skin.
So, I stand before you today, in the presence of the great American legacy, from Washington and Jefferson, Madison and Jackson, Lincoln, of course, and Susan Anthony and the nameless who struggled in cotton fields and sweatshops, and Roosevelt and Eisenhower, King and Chavez, so many giants whose names we know and whose names we will never know. They did great things, often against great odds. We must become the inspirational legacy of the next generation by rising to meet today’s challenges with clarity of purpose, a capacity for the hard work required, and the humble spirit that made the greatest generation great, and will make our generation one worthy of carrying the torch that is passed to us with such hope and anticipation.
Friday, January 02, 2009
A Spirit of Penitence
We--the collective, societal "we"--also enabled the excesses and abuses that got us into trouble, not all of us, but enough to matter. The danger is only blaming others and avoiding personal responsibility. My hope is that when President-elect Obama becomes President Obama, he will encourage a national consciousness that is intolerant of arrogance, repulsed by greed, and receptive to humility. Maybe he'll even acknowledge a spirit of penitence that can only make us stronger. In the soaring rhetoric of inauguration day we will be inspired to feel good about ourselves, our country, our leaders. This will help us move ahead and rise to meet the many tough tasks that we face. I will also look forward to some acknowledgment that our predicament is predicated on failures requiring penitence. Then we can rise to new heights that raise our spirits and help heal the wounds of the world.
Sunday, December 28, 2008
End of Year Thoughts on Job Searches and the News Business
One of the great recent changes is the advent of video journalists (VJs) who write, shoot, and edit their own stories. Also known as backpack journalists, stations and other news organizations, including newspapers, are using the new technology in different ways. Made possible by smaller cameras and desktop editing programs, the positive potential of VJs is enormous. Many stations and even international networks are using these tools reasonably effectively, and have been for some time. But there are problems. Audiences are not growing. The new tools and cost savings may help the bottom line but inevitably drive viewers away rather than draw them in. Even on the web, few of these video entries rise to the level of compelling content.
If a VJ is going to produce a news story, she, or he, can’t do it the way a three person team, a reporter-videographer-editor, would tell the same story. Competing against a team of specialists who are doing the same thing will often find the generalist (the VJ) with a story that is not as interesting, compelling, and attractive to viewers.
Before we go any further let me make it clear that I support, encourage, and embrace the use of VJs. The more personal approach the new tools make possible offers creative possibilities that prior generations could only dream about. When VJs have failed to thrive it is because of what they are being asked to do. Unless the VJ tells stories that give viewers something other than what they can get from a traditional news package, they will be destined to look like a new—but not necessarily improved--version of an old medium.
Instead, TV news departments must properly engage new technologies by encouraging formats that are conducive to the tools. That means exercising judgment in figuring out which stories are right for VJs and having options—including traditional crews--available. The challenges and safety concerns in covering the news demand that sometimes one person cannot cover a story alone. On the other hand, certain stories can be better covered with smaller, less intrusive equipment, and storytellers who are personally engaged and know how to use technology to create meaning out of the events, people, and issues that make up news. It also matters on what device the story will be viewed.
Because there is a fear of failure—understandable but ultimately destructive—station leaders tend to resist new approaches. The result, as stated earlier, is slow, steady decline. Reversing this trend means welcoming experimentation. Start small. Choose one newscast to try new ways of using technology to tell stories differently. But be smart. I have seen too many failed experiments. One station placed a good looking anchor on a big map to give a traffic report, sort of going low tech to highlight the personality. Such gimmicky approaches add nothing of value. They are being different just for the sake of being different.
Making this work also involves structuring news departments differently. Command and control must be replaced with a well articulated hierarchy of goals that are dynamic and news driven. Self directed teams that understand their assignments will be creatively challenged to deliver content that matters using technology that supports each particular approach.
So what will this all look like? Story tellers must connect and insert themselves in the stories they capture with small cameras. It is an approach that requires engagement and social awareness but must be supported by a foundation of good journalism. Ultimately, it is walking a thin line but being able to maintain a fair minded approach while presenting—even embracing--different sides of an issue. It is not a traditional 1:30 news package.
These are not wild dreams. On the contrary, I understand the daily demands of running a successful and profitable news organization, which is precisely why I am eager to work again in news at this critically important turning point. So, I will continue to dream and work toward making things better. Others’ reluctance, based on their fear of failure, will continue to be an obstacle. Finding ways to effectively overcome obstacles is the pathway to success.
Tuesday, December 23, 2008
A Poorly Chosen Word
I got a note from a mortgage company the other day that made me laugh and then it made me angry. The note was touting lower interest rates available now and urging me, and other readers of the E-newsletter, to take advantage of the just over 5% fixed rate loans currently available. The sentence that followed is what got my attention. It mentioned—and I’m paraphrasing, but the word in quotes is a direct quote—that the “greed” involved in waiting for an even lower rate should not stop us from refinancing right now. Unbelievable! A bank, a mortgage bank, admonishing customers not to be greedy.
As we know, the mortgage crisis is at the heart of our current economic troubles. We also know that the Treasury Department is working to bring mortgage rates even lower, a good idea that will stimulate the economy. So, for a mortgage banker to suggest that “greed” would motivate a potential customer to wait shows a disconnection from reality, at worst, or a loose use of words, at best. For somebody to try and get an additional ¼ to a ½ percent better rate on a mortgage could mean the difference between keeping a home and losing it. It could mean sending a kid to college with little or no debt, or saddling the next generation with the fruits of the current folly. No, trying to wait it out for a better rate is not greed at all; it is thrift, something that has been in too short supply lately. Could waiting backfire? Certainly, and that was the well-meaning point of the banker’s admonition. But “greed” was clearly the wrong word.
On the other hand, greed is when somebody who has enough, or much more than enough, wants even more. And we have had too many examples of real greed in the last few weeks. The bankers who took bonuses while accepting taxpayer funded bailouts, the governor accused of trying to personally profit from abusing the public trust, or the investment adviser with several multi-million dollar homes who runs a high level Ponzi scheme, all represent greed in its true meaning.
So please, if you’re trying to sell mortgages, don’t abuse the language and insult your potential customers.
There, I feel better now.
Wednesday, December 17, 2008
Choices for Changing Times
The backdrop to the real stories of workers at every level struggling because of lack of work is stark and filled with greed. When we read about a governor trying to sell the public trust to the highest bidder, and elite financial managers ripping off billions, as highly paid corporate executives use private jets while they beg for even more billions, it’s hard not to become angry. The problem with anger is that it’s most useful when it motivates profound strategic change, as opposed to revenge and justification for even more bad behavior.
Economists like to talk about corrections. The idea being that the market will adjust to changes and move ahead after down cycles. But even Alan Greenspan admits that he made a mistake in relying too much on this process. So now our only recourse is bailouts that cost billions and eventually may be in the trillions.
There is a spiritual dimension to our current situation that doesn’t get enough attention. We have to change the way we regard each other and the idea of public service and what we value. I’m reminded of this notion by Anna Quindlen’s current column in Newsweek. Being close in age to Ms. Quindlen, I, too, remember saving for something we wanted and not relying on credit. I also remember the first time my parents received a Master Charge (that’s what it was called then) card in the mail; they cut it up, immediately. If we can't pay for it, we shouldn't buy it. The point is that when we start to value things, more than people and ideas, we wind up where we are.
So as we collectively struggle through these economically tough times we need to take stock of what is really valuable to us and how we can add even more value in ways that matter, in contrast to acquiring more things. Perhaps the anger we feel at the excesses exposed by our current crisis can be directed toward positive purposes that celebrate our common concerns. The media might help if we demand more than the current menu that passes for entertainment. A little mind numbing crap—as I call it in our household—has its place; in small doses, escapism can help us get through the day or night. But a steady diet will lead to psychic disease and death of the spirit. And for the media business that’s the real problem. With all the cutting and layoffs, the efficiencies that save money, we are missing opportunities to build and innovate. Good programming, and well-produced content, still draw an audience. Fortunately, there are still some excellent programs and movies. The challenge is to constantly improve and use the new technologies to inspire and lead. The real value in presenting quality content will be rewarded and help more than the “bottom line”. By being a positive force we become part of the solution to our own and larger problems. But if it's just about cutting the payroll, media companies will wind up in the same situation as the banks and car makers.