Tuesday, October 31, 2006

Lasers in the Jungle, Podcasts & I Love NY

Irv's Eye View-Lasers in the Jungle & Podcasts E-mail
by Irv Kass
Sunday, 29 October 2006


http://www.MediaMogirl.com

Adapted from an online class discussion in the

Gonzaga University Communication and Leadership Program


These are the days of lasers in the jungle

Lasers in the jungle somewhere

Staccato signals of constant information

A loose affiliation of millionaires

And billionaires and baby

These are the days of miracle and wonder

This is the long distance call

The way the camera follows us in slo-mo

The way we look to us all

--Boy in the Bubble, by Paul Simon

When Paul Simon sang those words in 1986 we were 11 years past Vietnam and five years before the first Iraq War. There was actually an Army recruiting commercial, at one time, featuring lasers in the jungle.

Artists identify trends and social dynamics in ways that are, at once, clear and compelling. With the miracle and wonder of technology come consequences. Here's a link to the full lyrics that make the point more completely than just the excerpt cited above. Better yet, listen to the song if you have it.

http://www.lyricsfreak.com/p/paul+simon/the+boy+in+the+bubble_20105881.html

Now we find ourselves, once again, mired in a war. Indeed, most of our lives we've been in wars, both hot and cold. The current conflict was made possible by the events of 9/11/01, we are told. And so...

I write this from New York City. As a native of the city--born in Brooklyn, raised in Queens, and received my undergraduate education in Greenwich Village at NYU in the shadow of the newly erected Twin Towers--I have deep affection for this place and its people. My official residence and voting address are in San Diego County, California, USA, literally on the other edge of the continent. But my parents and older daughter are New Yorkers and I spend the equivalent of a couple of months a year here. So from this center of our civilization, the most attractive target for terrorists because of what it stands for, the social dynamics of our communication technologies are amplified and multiplied.

Last week I attended a "Podcasting Summit" convened by the NAB (National Assoc. of Broadcasters). Most attendees were there to figure out how to use podcasts in practical ways. We heard a great deal about "monetizing" podcasts, something I happily embrace. So it was instructive to see the pods in podcast being widely used. Riding the subway from Queens to the Javits Convention Center in Manhattan, iPods were everywhere. Old, young, black, white, Asian, Hispanic, a rough count yielded about every seventh person with earbuds of some sort drowning out the screeching sounds of subway cars. As strange as it might sound, the NY subway is a comfortable place for me. Maybe it's because my mother had me riding the trains before I was born. Something about the motion and the mixed multitude, to steal a Biblical phrase, bring me comfort. Having my iPod added to the experience and lessened the noise.

Ultimately all the tech tools we use, email, iPods, near supersonic travel speeds, cell phones, etc., combine to make the mobile lifestyle possible. The social dynamics of doing business with clients in several cities is nothing special these days. In the "flat world" described by Thomas Friedman it can be an advantage. The social dynamic of actually showing up and meeting people F2F (first time I've ever used that abbreviation) can enrich relationships that are usually engaged by computerized communication.

The ability to be this mobile is a profound and relatively recent shift in social dynamics. Members of my immediate family can live in three of the four corners (NYC, Seattle, and San Diego) of the US, and be together electronically and physically with relative ease. How different from the world of our grandparents. When my older daughter was in high school, she wrote an essay about a table. Her computer was sitting on a library table that had belonged to my maternal grandfather. We had the table shipped from NY to CA. I'm certain my mother's father wrote letters, conducted business, and used this table in ways people did in the early part of the 20th century. Now my daughter was using the same table with new tools, a computer connected to the internet. In the early part of the last century my parents' immediate families would not voluntarily live far away from their families, too hard to stay in touch. Yet all four of my grandparents fled the Russian Pale of Settlement to escape the pogroms and tyranny of the Czar. Trains and steam ships got them here; long waits between letters kept them in touch with the old country. They crossed the threshold of New York Harbor, welcomed by the well-known words of Emma Lazarus.

Give me your tired, your poor, your huddled masses yearning to breathe free....

http://www.factmonster.com/ipka/A0874962.html (full text)

Today's new immigrants have phone cards decorated with their homelands' flags, and email and websites coded with national identifiers that speed messages across borders and oceans at the speed of light. They are welcomed by some and reviled by others.

The other day, I sat in a Russian restaurant where the wide screen high def TV was playing news reports received on satellite directly from Russia. It's been 98 years since my grandfather landed at Ellis Island. He could have understood the words spoken on that TV; I cannot.

As mentioned earlier, the convention I attended was at the Jacob K. Javits Convention Center. Javits was a long time US Senator from New York. The Senator was something that sounds odd today, a "liberal Republican". He died in 1986 the same year the Javits Center opened.

There is a statue of the late senator at the entrance to the building with this quote from his autobiography:

"For me, New York will always have the luster and magic of a brand new adventure around every corner, vitality coursing every street. It is still the most exciting city of modern civilization.

"I conceive of the new man of intellect as a worker determined to light the world...as a man whose credo is to learn to teach, to roll up his sleeves and give to the people he is bound to live with some of the intellect, the spirit and the beauty which animates him".

Senator Javits was a man who apparently had not yet learned about gender inclusive language. The quote is from another time, not so long ago, but another time, which explains the language. The main message, though, endures.

http://www.en.wikipedia.org/wiki/Jacob_K._Javits

So we, the users of technology, should humbly remember the words of Sen. Javits, even as we meet to learn how to "monetize" the new technologies. After all we are all learners and teachers.

Google, You Tube, Deadwood

Irv's Eye View- On Google, Deadwood and Elucidation E-mail
Written by Irv Kass
Wednesday, 11 October 2006

http://MediaMogirl.com

bwTVset

Hello, again, everybody.

With Google forking over the big money to buy You Tube it makes you wonder if it’s the end of a chapter, and the beginning of a new one. Google is a great company, one I would be pleased to work for or have as a client. Its corporate slogan of“Don’t Be Evil” is an amazing approach for a corporation of its size, influence, and capitalization. We all benefit from such an approach and the success and competencies of Google.

But spending 1.6 billion dollars on You Tube? Why wouldn’t this innovative company build its own video site and do it better than any other player in the game? Oh, wait, the company started to do that with Google Video but seems to have gotten off track. For some reason, Google’s big announcement at the Consumer Electronics Show earlier this year focused on building relationships with Hollywood and the networks to distribute more traditional content. To its credit Google also emphasized the open marketplace, but seems to have put its money on Hollywood and the big players, at least until now.

Ultimately it will be a combination of content from a variety of distribution sources that will work on the Web, but the excitement, and the money apparently, is where it should be with the emerging grass roots digital video world that will only get better. But Google’s big expenditure reminds me of the late Senator from Illinois, Everett Dirksen, who pointed out that—and I’m paraphrasing—a million here, a million there, and it starts to add up. In our new millennium dollars just substitute a b for the m in million.

The real point is that Google and other well capitalized companies should be leading the charge. Yes, it’s exciting that entrepreneurs like the founders of You Tube and My Space before it, get windfalls from Google and News Corp. But we, as users of the digital video resources, have to be vigilant and reject the onslaught of cross-promotional noise that big money owners are likely to inject. The very smart folks at these companies will be wise to pay attention and not tinker too much with their newly acquired and very pricey assets.

Virginia Heffernan of the New York Times, http://screens.blogs.nytimes.com has some interesting takes on how the emerging world of You Tube and other open video posting sites are heating up the cold medium of television. When you watch what’s happening, the HBO drama, Deadwood, comes to mind. It’s kind of like the Wild West out there. Now, it’s the not the cleaned up version of John Wayne westerns, or Gary Cooper for that matter, but the real F-You, kick your ass version that we see on Deadwood.

I’ve never watched an entire episode of Deadwood from start to finish. That’s because I’m a late adopter of the show and need to catch up. One day I’ll rent the first season and get caught up enough to engage full episodes. But the compelling nature of the show is inescapable. The villains, the heroes, the language and the ambiguity of individual characters give it an almost Shakespearian quality. And nobody really plays fair. So it’s not a nice town but it’s never dull and there are ample opportunities for deadly failure and breakthrough success.

At this particular point in the development of video on the web it will become increasingly messy and also exciting to see who emerges as the breakout winners in the crowded streets of VlogWood, worldwide. We can only hope that the evolving character of that world, our world, turns into a positive—not weak by any means—force that will not only entertain but enlighten and elucidate. A good friend—Rolland Smith--who you may know from his work in television news is an eloquent advocate for elucidation as a prime goal for media. www.RollandGSmith.com

Creative use of new media can be tough, fun, and it can also elucidate. It’s not just about conflict, though conflict and tension draw interest. It’s how the tension resolves or is left unresolved that’s important.

So, kick some ass, go F yourself or whoever is F’ing with you, but in the end, aspire to be like William S, and his progeny, and leave us with something that elucidates.

US v. Lennon, Brangelina, Clooney & McLuhan

US v. Lennon, Brangelina, Clooney & McLuhan...in "IRV'S EYE VIEW" E-mail
by Irv Kass
Wednesday, 04 October 2006


http://www.mediamogirl.com

IRV'S EYE VIEW

Hello, again, everybody. It’s kickoff time for MM.com and I’m the odd ball in the MM pantheon. Okay, there are lots of odd balls in the MM world but here’s why when you read my “stuff” it may be worth noting a few things. First, I’m a guy; second I’m a boomer so probably old enough to be your father if you were born in 70s or 80s; and I love this stuff—technology, the web, video etc.

If you haven’t seen the United States vs. John Lennon run out and see it now. It’s an amazing movie about a person who we could really use today. To see the similarities in the national mind set back in the 70s, with Nixon and his crew promoting an unpopular war, compared to today’s White House promoting an unpopular war, makes those of us who lived through that time yearn for a new activism.

It’s not an accident that John Lennon and Yoko Ono were in the forefront of the anti war movement. As artists they could do what politicians and other activists are incapable of, or unwilling to do. First, they had the resources of John’s success as a Beatle. Financially they could do what they had to do because they were rich, very, very rich. But it was their sensibility, a certain simple, but not simplistic, appreciation of the madness that was raging around them and the cost in human lives and in our own humanity, that propelled them into activism. They also welcomed the media and understood how being in the spotlight could be bigger than their own success and fame; they used their celebrity for a higher purpose.

Now you’re probably thinking that we have models, today, of celebrities who are in it for a larger, better purpose; and, you’re correct. George Clooney, Bono, even Brad and Angelina, do “good” by putting themselves on the line for worthy causes. But the scale of what was happening in the Lennon/Ono persecution and prosecution has no similar, analogous model today.

So here’s the challenge. We must use our power in the world of viral marketing, blogosphere driven, personal expression with video proliferating on the web, to move toward bringing a different sort of leader into the front of the global stage. Marshall McLuhan, way back in 1964 (Understanding Media) anticipated our current electronic age with great acuity. Among his many clear and perceptive observations was that artists serve as sort of the canary in the coal mine anticipating and leading where the corporate and political leadership is unable to go, unable to see, or unwilling to take us.

Each of us who has access to a computer can see, hear, and create, in ways only imagined just a few years ago. We have industrial giants like Google that profess a creed of “Don’t Be Evil”. And we have websites where everything, good, bad, and ugly, can be posted for the world to see. But what we see lacks the sort of connective power and narrative magnetism that great popular art can deliver. “All We Are Saying Is Give Peace A Chance”, became the anthem of the protest rallies because it was the sort of tune you take for granted and cannot get out of your head. Creating this simple musical stanza made John Lennon more dangerous to the entrenched power in Washington than all the reasoned arguments and sensible rhetoric that came before. Who will sing the song for today and how will the tune go? I’m hoping we find out soon.