Today's NY Times has an interesting piece on the future of news. It addresses some of the same issues IrvsEyeView tackeled last month in a blog on a related topic. Now that it is in the Times, more media will be reporting on the trend; that's the way it works.
Creating meaning from information will drive successful hyperlocal news websites as they begin to fill in the gaps where newspapers and TV stations fail. Pure information portals already exist, in the form of Google and similar search engines. So journalistic values, such as quality coverage and breaking stories that would otherwise not be known, allow these newer websites to offer content that matters, the kind of stories that will drive eyeballs to the screens. The economic models present different obstacles but could be easily conquered if leaders of these new enterprises remain aware of the fundamental paradox that is the key to success. That's the subject of the blog mentioned above. Essentially, it means focusing on a smaller scale in order to grow.
It is good to know that the big media are paying attention; no doubt, this is part of a trend.
Monday, April 13, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment