End of Year Thoughts on Job Searches and the News Business

With the economy going from bad to really bad, I recently applied to lead newsrooms, in several interesting markets. Despite my exhortations and long record of success, general managers can’t seem to get past the ten year interval since my last news director job. Another problem may be that the last ten years have not been well used by many of those running TV stations. Instead of building new models of storytelling and promoting approaches that appeal to the social networking culture, stations have focused on finding ways to do what they have traditionally done, only more cheaply. The result is fewer viewers and little appeal for younger audiences. Cutting costs, though necessary, will not save, or even improve, TV news.

One of the great recent changes is the advent of video journalists (VJs) who write, shoot, and edit their own stories. Also known as backpack journalists, stations and other news organizations, including newspapers, are using the new technology in different ways. Made possible by smaller cameras and desktop editing programs, the positive potential of VJs is enormous. Many stations and even international networks are using these tools reasonably effectively, and have been for some time. But there are problems. Audiences are not growing. The new tools and cost savings may help the bottom line but inevitably drive viewers away rather than draw them in. Even on the web, few of these video entries rise to the level of compelling content.

If a VJ is going to produce a news story, she, or he, can’t do it the way a three person team, a reporter-videographer-editor, would tell the same story. Competing against a team of specialists who are doing the same thing will often find the generalist (the VJ) with a story that is not as interesting, compelling, and attractive to viewers.

Before we go any further let me make it clear that I support, encourage, and embrace the use of VJs. The more personal approach the new tools make possible offers creative possibilities that prior generations could only dream about. When VJs have failed to thrive it is because of what they are being asked to do. Unless the VJ tells stories that give viewers something other than what they can get from a traditional news package, they will be destined to look like a new—but not necessarily improved--version of an old medium.

Instead, TV news departments must properly engage new technologies by encouraging formats that are conducive to the tools. That means exercising judgment in figuring out which stories are right for VJs and having options—including traditional crews--available. The challenges and safety concerns in covering the news demand that sometimes one person cannot cover a story alone. On the other hand, certain stories can be better covered with smaller, less intrusive equipment, and storytellers who are personally engaged and know how to use technology to create meaning out of the events, people, and issues that make up news. It also matters on what device the story will be viewed.

Because there is a fear of failure—understandable but ultimately destructive—station leaders tend to resist new approaches. The result, as stated earlier, is slow, steady decline. Reversing this trend means welcoming experimentation. Start small. Choose one newscast to try new ways of using technology to tell stories differently. But be smart. I have seen too many failed experiments. One station placed a good looking anchor on a big map to give a traffic report, sort of going low tech to highlight the personality. Such gimmicky approaches add nothing of value. They are being different just for the sake of being different.

Making this work also involves structuring news departments differently. Command and control must be replaced with a well articulated hierarchy of goals that are dynamic and news driven. Self directed teams that understand their assignments will be creatively challenged to deliver content that matters using technology that supports each particular approach.

So what will this all look like? Story tellers must connect and insert themselves in the stories they capture with small cameras. It is an approach that requires engagement and social awareness but must be supported by a foundation of good journalism. Ultimately, it is walking a thin line but being able to maintain a fair minded approach while presenting—even embracing--different sides of an issue. It is not a traditional 1:30 news package.

These are not wild dreams. On the contrary, I understand the daily demands of running a successful and profitable news organization, which is precisely why I am eager to work again in news at this critically important turning point. So, I will continue to dream and work toward making things better. Others’ reluctance, based on their fear of failure, will continue to be an obstacle. Finding ways to effectively overcome obstacles is the pathway to success.

A Poorly Chosen Word

I got a note from a mortgage company the other day that made me laugh and then it made me angry. The note was touting lower interest rates available now and urging me, and other readers of the E-newsletter, to take advantage of the just over 5% fixed rate loans currently available. The sentence that followed is what got my attention. It mentioned—and I’m paraphrasing, but the word in quotes is a direct quote—that the “greed” involved in waiting for an even lower rate should not stop us from refinancing right now. Unbelievable! A bank, a mortgage bank, admonishing customers not to be greedy.

As we know, the mortgage crisis is at the heart of our current economic troubles. We also know that the Treasury Department is working to bring mortgage rates even lower, a good idea that will stimulate the economy. So, for a mortgage banker to suggest that “greed” would motivate a potential customer to wait shows a disconnection from reality, at worst, or a loose use of words, at best. For somebody to try and get an additional ¼ to a ½ percent better rate on a mortgage could mean the difference between keeping a home and losing it. It could mean sending a kid to college with little or no debt, or saddling the next generation with the fruits of the current folly. No, trying to wait it out for a better rate is not greed at all; it is thrift, something that has been in too short supply lately. Could waiting backfire? Certainly, and that was the well-meaning point of the banker’s admonition. But “greed” was clearly the wrong word.

On the other hand, greed is when somebody who has enough, or much more than enough, wants even more. And we have had too many examples of real greed in the last few weeks. The bankers who took bonuses while accepting taxpayer funded bailouts, the governor accused of trying to personally profit from abusing the public trust, or the investment adviser with several multi-million dollar homes who runs a high level Ponzi scheme, all represent greed in its true meaning.

So please, if you’re trying to sell mortgages, don’t abuse the language and insult your potential customers.

There, I feel better now.

Choices for Changing Times

Without doubt or hesitation, I can say with certainty, the toughest thing for me to do as a news executive was firing an employee. I bring this up now because so many people are facing lay-offs and dismissals as the economy struggles. We had an unwritten rule that if somebody had to be laid off or fired, we would not do it during the holiday season. As I write those words this simple courtesy seems almost quaint. Every day we learn of more people losing their jobs with much of the tough news being delivered right now, just a little more than a week before Christmas. And that is strangely emblematic of how things have changed.

The backdrop to the real stories of workers at every level struggling because of lack of work is stark and filled with greed. When we read about a governor trying to sell the public trust to the highest bidder, and elite financial managers ripping off billions, as highly paid corporate executives use private jets while they beg for even more billions, it’s hard not to become angry. The problem with anger is that it’s most useful when it motivates profound strategic change, as opposed to revenge and justification for even more bad behavior.

Economists like to talk about corrections. The idea being that the market will adjust to changes and move ahead after down cycles. But even Alan Greenspan admits that he made a mistake in relying too much on this process. So now our only recourse is bailouts that cost billions and eventually may be in the trillions.

There is a spiritual dimension to our current situation that doesn’t get enough attention. We have to change the way we regard each other and the idea of public service and what we value. I’m reminded of this notion by Anna Quindlen’s current column in Newsweek. Being close in age to Ms. Quindlen, I, too, remember saving for something we wanted and not relying on credit. I also remember the first time my parents received a Master Charge (that’s what it was called then) card in the mail; they cut it up, immediately. If we can't pay for it, we shouldn't buy it. The point is that when we start to value things, more than people and ideas, we wind up where we are.

So as we collectively struggle through these economically tough times we need to take stock of what is really valuable to us and how we can add even more value in ways that matter, in contrast to acquiring more things. Perhaps the anger we feel at the excesses exposed by our current crisis can be directed toward positive purposes that celebrate our common concerns. The media might help if we demand more than the current menu that passes for entertainment. A little mind numbing crap—as I call it in our household—has its place; in small doses, escapism can help us get through the day or night. But a steady diet will lead to psychic disease and death of the spirit. And for the media business that’s the real problem. With all the cutting and layoffs, the efficiencies that save money, we are missing opportunities to build and innovate. Good programming, and well-produced content, still draw an audience. Fortunately, there are still some excellent programs and movies. The challenge is to constantly improve and use the new technologies to inspire and lead. The real value in presenting quality content will be rewarded and help more than the “bottom line”. By being a positive force we become part of the solution to our own and larger problems. But if it's just about cutting the payroll, media companies will wind up in the same situation as the banks and car makers.

Two Guys from the Neighborhood, Sort of

So now comes the sordid saga of Rod from Chicago. I’ve never met the soon to be ex-governor of Illinois, but I’ve known people like him my whole life. Growing up in Queens, wannabe tough guys—whether physical or political—were around. Their profanity-laden tirades are part of the package. In every sense, these guys are bullies, unattractive, despicable. Often, they have a charming demeanor or other pseudo redeeming qualities that disguise the greedy motives that drive their egocentric behavior. In the end, though, it’s all about them. Service to others fuels their rhetoric but any collateral good that may come from their actions is merely a coincidence. If others benefit from their activities those “good works” become a shield for the more shady revelations that inevitably follow. So whether Rod is like those guys or not will be decided by history and the legal process, but the images resonate as we watch this latest melodrama unfold

During our current recession, greed and self-interest will continue to be in the spotlight. We can rail at CEOs who take millions while their companies crumble, unions that demand inflated wages for a few while others lose everything, and politicians who forget the meaning of the oaths they solemnly swear. But two ideas must move to the forefront and stay there in this season of goodwill.

First, we have to be vigilant and demand that our “watchdogs” in the mainstream media along with bloggers and community journalists expand their efforts in holding those in power accountable. Speaking truth to power must be even more highly valued during these difficult days.

Second, we need to honor those who serve, and service as a value. Our spiritual traditions teach us about service—even love--for our fellow humans, and demand fidelity to higher values, whether called God or something more secular. Service, after all, is the essence of good leadership.

Finally, a look back at the old neighborhood would reveal many characters categorically more noble than Rod from Chicago. For every Rod another name in the news comes to mind, General Eric Shinseki. Men and women like Shinseki are the real tough guys, the good ones. Most didn’t go to West Point and earn four-star commissions, but they go to work every day and make important differences in the lives of others. They work as first responders and teachers, nurses and doctors, aides who change bed pans and entrepreneurs who fix everything from computers to toilets. Of course, the list goes on; they are honest people who care.

Gen. Shinseki spoke truth to power as army chief of staff. He told his bosses what they didn’t want to hear. He lost his job over it. But he demonstrated integrity. So for every Rod from Chicago we have brave women and men who simply speak the truth, because the greater good trumps their own interests. So wherever you grew up, whether a big city like New York or Chicago, or someplace smaller, reflect about those you know and whom you would really trust. Those like Gen. Shinseki are tough guys in the best sense; the wannabes, like Rod, are nothing more than sad tragedies who hurt themselves, their families, and the rest of us.

A View from the Edge

On a bench near the beach,
On the edge of the ocean.

We saw the pacific Pacific,
The sun slowly sinking,
Looking west through the clouds.


December's short daylight,
Making room for the night,
On the lower left corner,
Of California's long coast.

The country behind us,
As we look to the west,
A few moments of wonder,
Then back toward the rest,
Because restless we are,
We turn around to progress.

Creative Leadership Great and Small

Our friend, Rolland Smith, blogged recently about people who emerge in every age and make a difference (Who I Am, December 1, 2008). They are writers and scientists, politicians and composers, athletes and actors, physicians and philosophers, leaders who influence from every field and direction; and they are you and me. I'm also reminded of a musical written for, and performed by, children called The Role Model. The show's writer and director is Cara Freedman, a talented artist from San Diego. The point of her play is that everyday heroes, our next door neighbors, local teachers and emergency workers, and many other people we encounter daily, all can make an important difference in the lives of so many. Both Rolland and Cara, in their own ways, capture the spiritual dimension of how men and women of every generation influence the world that is now, whenever now happens to be. They are the great and near great and those unheralded heroes who go about their business but make us remember something important or even motivate us to act in ways that matter.

A few years ago, I wrote about John Lennon's efforts to end the Vietnam War (last on the page so scroll down after clicking this link), and mentioned that today we have celebrities who lead, too, in consequential ways that do make a difference. I've also spent the last two years engaged in academic leadership studies through the online graduate program at Gonzaga University. So the idea of leadership resonates as a very real and practical pursuit for me and should for you, during these difficult days we face.

Most troubling during the perilous times is that for every leader who represents growth and goodness we have those who promote hatred and horror. The biblical exhortation to choose life over death, and blessing over curses, reminds us that existential choices we make and influence others to make, may seem solitary or inconsequential but can ripple or even cascade far from ourselves.

President-elect Obama introduced his national security team, yesterday, and his economic team, last week. Much has been written and said about the so called "Team of Rivals" he's assembled. More important, of course, are the abilities of each team member. Each of us, including the advisers chosen by the president-elect, must serve as a follower and also as a servant to those we lead. Our next president has not chosen an easy path for himself but it is the right path. And it can set the tone for the country, accepting difficult challenges, as each of us leads, follows, and serves.

As a business, news media outlets continue to struggle. The leadership challenge is especially relevant for newsrooms of all kinds. With the technological possibilities available today, the industry ought to be thriving. Instead, the great media companies are suffering along with banks and auto makers for many of the same reasons. Aversion to innovation and a fear of failure, along with the quick fixes of easy money with no long range plans, have wreaked havoc on these businesses. With this reckoning now a reality, opportunities will emerge. The challenge will be well served if new and creative leadership is not only accepted but is also sought. Those who run our newspapers, TV stations, networks, and online enterprises, will succeed if change is not only embraced but created, before the bottom line demands more destructive solutions. More cuts and more of the same--the old "more with less" thinking-- are band aids that will not heal the wounds.